René Brookbank, founder and president, provides overall direction for SignatureB Communications and its stylish, personalized email marketing products. René, who has a unique blend of sales, marketing, and public relations expertise, brings an entrepreneurial spirit to the company and drives its success. She is committed to bringing advanced email solutions to the spa, salon, and medical spa industries, having effectively utilized email marketing to build brand awareness and increase loyalty for Secret Sanctuary, a small, personalized spa she launched prior to founding SignatureB.
René is well-known for bringing the value of email marketing to the forefront in many industries. She frequently coaches owners about how to incorporate sophisticated email tactics into their marketing repertoire and has given presentations at professional conferences and contributed articles to trade publications promoting the value of email marketing to small business.
In addition to Rene's work with SignatureB Communications, she also serves a marketing consultant professional service companies and individuals. Rene provides supports companies in business development, strategic marketing, and professional coaching. For the past three years, Rene consulted with an Orange County law firm
helping it grow its business and develop a results-driven marketing
department. The boutique firm with 22 attorneys specializes in
business, business litigation, and insurance defense. To find out more about Rene's consulting services, see www.renebrookbank.com.
Her previous public relations and marketing experience includes work as manager of special projects at Sullivan & Associates, a strategic healthcare communications agency where René directed a variety of targeted marketing and public relations programs, with tactics including media relations, print and electronic newsletters, and email-based promotions. She also worked at Cummins & White, LLP, a premier business and insurance law firm in Newport Beach, Calif., directing all aspects of its sales and communications programs, and at GAB Robins, North America, Inc.
René earned a bachelor’s degree in organizational communications from Northern Arizona University. In 2006, she earned her esthetician’s license from the California Board of Barbering and Cosmetology.
When not passionately pursuing her commitment to email marketing, René enjoys running, cooking, gardening, and most of all, her Boston Terriers, Buttercup and Blossom (see below). She resides in Huntington Beach, Calif., and also donates newsletter writing and production services to Boston Buddies, a Southern California rescue group for Boston Terriers.
Buttercup and Blossom, top dogs and activity directors, keep the SignatureB staff balanced by having the perfect approach to life. Buttercup and Blossom constantly remind us to take life in stride, enjoy each day and each biscuit, get plenty of sleep, take long walks, smell the roses (or fire hydrants!), and unconditionally love those around us.